SizeSpec

Amazon guide

Amazon main image size (2000×2000px)

What Amazon says about image sizes, and what SizeSpec outputs for it. Checked .

The dimensions below are SizeSpec's export preset. They are not a complete statement of Amazon's requirements. Read the sourced rules and recommendations before choosing your output.

What we output

Size
2000 × 2000 px
File size limit
No limit stated
Framing
Fit on white

What Amazon says

  • RulePure white background, RGB 255, 255, 255.
  • RuleAt least 1000 px on the longest side (needed for zoom).
  • Tip1600 px or more is optimal.
  • RuleThe product should fill 85-100% of the frame.
  • TipJPEG preferred; PNG, TIFF and GIF also accepted. At least 72 dpi.

We pad onto pure white but cannot check how much of the frame your product fills. Amazon's own help page needs a seller login, so these figures come from an Amazon staff post on its Seller Forums.

Source: Amazon Seller Forums: Product Photography Standards. Marketplace rules change, so check the source before relying on a figure.

Amazon's own Product Image Requirements Guide needs a seller login, so we could not read it. These figures come from a post by Amazon staff on the Seller Forums, "Product Photography Standards: What's New in 2026", which points to that guide. Check the guide in Seller Central for your category.

What an Amazon main image looks like

Amazon main image rules: pure white background, product fills the frame A white square frame with a glass bottle in it, the SizeSpec label on its front. A dashed line marks 85 percent of the frame, and the bottle reaches that line. Notes: pure white background, the product fills 85 to 100 percent of the frame, and at least 1000 pixels for zoom. Dashed line: 85% of the frame. Frame drawn square for illustration. Pure white background RGB 255, 255, 255, the way Amazon's staff post states it. Fills 85 to 100% The entire product, with no cropping, filling 85 to 100% of the frame. 1000 px minimum On the longest side, which turns on zoom. 1600 px or more is optimal. Source: Amazon staff post, checked 25 October 2026
Amazon main image rules: pure white background, product fills the frame A white square frame with a glass bottle in it, the SizeSpec label on its front. A dashed line marks 85 percent of the frame, and the bottle reaches that line. Notes: pure white background, the product fills 85 to 100 percent of the frame, and at least 1000 pixels for zoom. Dashed line: 85% of the frame. Frame drawn square for illustration. Pure white background RGB 255, 255, 255, the way Amazon's staff post states it. Fills 85 to 100% The entire product, with no cropping, filling 85 to 100% of the frame. 1000 px minimum On the longest side, which turns on zoom. 1600 px or more is optimal. Source: Amazon staff post, checked 25 October 2026
The dashed line marks 85% of the frame. The Amazon staff post gives the 85 to 100% figure without saying whether it means height, width or area, and names no aspect ratio, so the frame is drawn square only for illustration. Checked 25 October 2026.

Amazon's main image rules, in one table

  • File type

    Amazon's figure
    JPEG preferred. PNG, TIFF and GIF are also accepted

  • Size

    Amazon's figure
    At least 1000 px on the longest side, which is what turns on zoom. 1600 px or more is optimal

  • Resolution

    Amazon's figure
    At least 72 dpi

  • Background

    Amazon's figure
    Pure white, RGB 255, 255, 255

  • Product fill

    Amazon's figure
    The product should fill 85 to 100% of the frame
From the Amazon staff post on the Seller Forums, checked 25 October 2026.
RuleAmazon's figure
File typeJPEG preferred. PNG, TIFF and GIF are also accepted
SizeAt least 1000 px on the longest side, which is what turns on zoom. 1600 px or more is optimal
ResolutionAt least 72 dpi
BackgroundPure white, RGB 255, 255, 255
Product fillThe product should fill 85 to 100% of the frame

What a main image has to show

  • The entire product, with no cropping or sectioning.
  • Only what is included in the purchase, with no props or accessories that are not part of the order.
  • Professional, high-resolution photography that accurately represents the product.
  • No text, graphics, logos, watermarks or promotional messaging.

Mistakes Amazon lists

  • Images that are too small, under 1000 px.
  • Several views of the product in the main image.
  • Promotional text or badges.
  • A background that is not white.
  • Showing the product still in its packaging, unless it is a consumable or a collectible.

What the other image slots allow

Only the main image has to follow the strict rules. Amazon says additional images give you room to show the product in use or in context, details, textures and features, different angles or cross-sections, and size comparisons or usage instructions.

Why SizeSpec outputs 2000 x 2000

The post names no aspect ratio, only the size, background and fill rules. SizeSpec's preset makes a 2000 x 2000 square, above Amazon's 1600 px optimal size, and fits the whole photo onto pure white instead of cropping, because Amazon wants the entire product shown. It cannot check how much of the frame your product fills, so check the 85 to 100% rule yourself. For the step-by-step, see how to crop photos for Amazon.

Sources: Amazon Seller Forums: Product Photography Standards: What's New in 2026 (Amazon staff post), checked October 25, 2026.

Resize your photos to the Amazon spec

  1. 01Open the studio with Amazon main image already selected.
  2. 02Drop in your photos, in any size or shape.
  3. 03Download one ZIP: every photo at 2000 × 2000 px.

Your first pack each month is free, and your photos are never uploaded.

Export Amazon photos free

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Questions

What size should Amazon main images be?

At least 1000 pixels on the longest side, which is needed for zoom. Amazon calls 1600 pixels or more optimal.

Does an Amazon main image need a white background?

Yes. Amazon says pure white, RGB 255, 255, 255, for main images.

How much of the frame should the product fill?

85 to 100%.

Which file type is best for Amazon images?

JPEG is preferred. PNG, TIFF and GIF are also accepted.

Can I put text or a logo on the main image?

Amazon says to avoid text, graphics, logos, watermarks and promotional messaging on main images. Additional images are more flexible.

Is 2000 x 2000 required by Amazon?

No. It is SizeSpec's choice, above the 1600 pixel size Amazon calls optimal.

Does Amazon crop or fit the photo?

Amazon photos are fit onto a 2000 × 2000 px canvas without cropping; any empty space is filled with a solid background.

Where do these Amazon numbers come from?

From Amazon Seller Forums: Product Photography Standards, checked October 25, 2026. Marketplace rules change, so check the source before relying on a figure.

Anything else to watch for with Amazon?

We pad onto pure white but cannot check how much of the frame your product fills. Amazon's own help page needs a seller login, so these figures come from an Amazon staff post on its Seller Forums.